American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

But the brand is serious about not retouching its half-naked male models.

American Eagle thinks male body image is a joke

Out Magazine - Les Fabian Brathwaite

Aerie's Male Body-Positivity Ads Were an April Fools Joke

This Body Positive Male Underwear Campaign Was Actually A 'Joke

An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

Aerie's New Men's Campaign Made a Massive Mistake

The greatest April Fools' joke ever

Aerie's New Men's Campaign Made a Massive Mistake

April Fool's 'Joke' That Mocks Male Body Diversity Catches Serious Backlash - B&T