Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists

Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.

Epstein's Buddies At Victoria's Secret Are Pretending They Changed, by Linda Caroll, History of Women

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Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%

Valentina Sampaio Just Became Victoria's Secret First Ever Transgender Model

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

No more angels: Victoria's Secret to attempt one of the biggest brand turnarounds in recent history

No more angels: Victoria's Secret to attempt one of the biggest brand turnarounds in recent history

Victoria Secret - ボディミスト

Victoria Secret - ボディミスト

Victoria's Secret's 'feminist' rebrand is as flimsy as a polyester thong, Arwa Mahdawi

Social media intensely reacts to Victoria's Secret nixing Angels for Priyanka Chopra and Megan Rapinoe

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Victoria's Secret has replaced its 'Angels' in a bid to rebrand itself

Valentina Sampaio Just Became Victoria's Secret First Ever Transgender Model