Skims Campaign Features 'White Lotus' Breakout Stars

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You don't need to have the financial or social capital of Kim Kardashian to tap a pop-culture moment in your marketing campaigns.

Kim Kardashian Tapped the 'White Lotus' Italian Scammers for Valentine's Day Skims Campaign—See Pics

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Kim Kardashian Partners With Italian Actresses From 'The White Lotus' for Skims Campaign - WSJ

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The White Lotus' Stars Beatrice Grannò And Simona Tabasco Model for SKIMS Valentine's Day Drop